Alberta's Top Employers raise the bar amid competitive labour market
'No one is resting on their laurels'
Karen Cooper has seen plenty of changes within Alberta's labour market over the past decade.
The Calgary-based partner and national vice-president of human capital at MNP notes employees are placing unprecedented value on things such as purpose, well-being, diversity and inclusion.
The shift over the past year, however, has been seismic, encouraging employers such as MNP to go all in when looking to attract and retain talent.
"Over the last 10 years, we've gone from having a few dedicated resources in recruitment to having more than 25. It's really been about building our capabilities to hire our workforce for the future," she says.
MNP is not alone. The first-time applicant and winner of Alberta's Top Employers competition joins a list of companies continuing to raise the bar, say organizers of the annual competition.
"No one is resting on their laurels," says Richard Yerema, executive editor at Canada's Top 100 Employers, the national project which organizes the Alberta competition.
The annual list of top employers recognizes organizations that offer exceptional human resource programs. The winners are chosen based on the same criteria as the national competition, including: the work environment; work and social atmosphere; health, financial and family friendly benefits; vacation and time off; employee communications; performance management; training and skills development; and community involvement.
Some of the common priorities among this year's winners are flexible work options, robust time-off policies and mental health support.
"One of the key things we've seen people seeking more of is total rewards: the entire package of base compensation and other prerequisite benefits. It's been a noticeable shift, post-pandemic, that we hadn't seen in years past," says Cooper.
Kristy Haider, director of talent strategy at MNP, adds, "they want to know not only their compensation when they walk in the door, but also going forward. And they want to feel those numbers really match where they feel their market value is."
Candace Newman, vice-president of human resources at Cenovus Energy, agrees the fight for top talent is at an all-time high. As a result, the company, also a first-time Alberta Top Employer winner, has been similarly purposeful in its recruitment and retention efforts.
"We've had a couple opportunities recently where we've intentionally looked at ourselves in the mirror and asked, 'What do we want to emphasize moving forward to make this a place people want to work for?'" she says.
To that end, the company has invested in programs such as monthly Mental Health Matters programs, diversity networks, annual employee giving campaigns and a new leadership development strategy that launched last year.
"All of these things come together and, in a meaningful way, are the strength of the Cenovus value proposition," she says.
PCL Construction's value proposition of being employee-owned has largely remained the same over the years. Yet the way the company is seeking new talent continues to evolve.
"We're in the same spot that every organization is. There is a talent shortage globally," says Jaime McGavin, director of talent and DE&I for PCL, which has been named an Alberta Top Employer for 15 consecutive years.
"So, we're not sitting back anymore. We're not waiting. We're bringing in talented individuals from around the globe, while leveraging tools to continuously mine for new individuals.
"And what do we want to tell the world about PCL? When you walk in that door, we have so many options for you to find your sense of purpose and your career fulfillment."
– Jamie Zachary
From the official magazine announcing Alberta's Top Employers (2024), co-published with the Calgary Herald and Edmonton Journal on January 30, 2024. Used with permission.
2024 Winners
- Absorb Software Inc.
- Agriculture Financial Services Corporation / AFSC
- Alberta Blue Cross
- Alberta Gaming, Liquor & Cannabis / AGLC
- Alberta Health Services / AHS
- Alberta Innovates
- Alberta Investment Management Corporation
- Alberta Municipalities
- Alberta Pensions Services Corporation / APS
- Alberta School Employee Benefit Plan / ASEBP
- Alberta Securities Commission / ASC
- Alberta Teachers' Association, The / ATA
- Appeals Commission for Alberta Workers' Compensation
- Aquatera Utilities Inc.
- ATCO Group
- Bennett Jones LLP
- BluEarth Renewables Inc.
- Boardwalk REIT
- Bow Valley College
- Calgary Airport Authority, The
- Calgary Police Service
- Calgary Roman Catholic Separate School District
- Calgary West Central Primary Care Network / CWC PCN
- Canada Energy Regulator
- Canadian Pacific Kansas City / CPKC
- CapitalCare Group Inc.
- Cenovus Energy Inc.
- CF Industries
- Claystone Waste Ltd.
- Convergint Technologies Ltd.
- Covenant Health
- Dentons Canada LLP
- Direct Energy Canada
- Edmonton Catholic Separate School Division
- Edmonton Regional Airports Authority
- Enbridge Inc.
- ENMAX Corporation
- Enverus
- EPCOR Utilities Inc.
- Fairmont Banff Springs
- Fluor Canada Ltd.
- FortisAlberta Inc.
- Gibson Energy Inc.
- Gilead Alberta ULC
- Graham Group
- Imperial Oil Limited
- Integrated Sustainability Consultants Ltd.
- Inter Pipeline Ltd.
- Keyera Corp.
- Lafarge Canada Inc.
- Lakeland College
- Mawer Investment Management Ltd.
- Mercer Peace River Pulp Ltd.
- MNP LLP
- NAIT / Northern Alberta Institute of Technology
- Norton Rose Fulbright Canada LLP
- NOVA Chemicals Corporation
- NovAtel Inc.
- Olympia Financial Group Inc.
- Parkland Corporation
- Parkland County
- Pason Systems Corp.
- PCL Construction
- Pembina Pipeline Corporation
- PRIMED Medical Products Inc.
- Riva International, Inc.
- Royal Alexandra Hospital Foundation, The
- Rümi
- SAIT
- Shell Canada Limited
- Silvacom Group, The
- Teine Energy Ltd.
- TransAlta Corporation
- UFA Co-operative Limited
- University of Calgary
- VCA Canada
- Western Financial Group Inc.
- Wood Buffalo, Regional Municipality of
- Workers' Compensation Board - Alberta
- Worley Canada Services Ltd.
Alberta still seeking to fill skilled trades shortages despite population boom
Top employers are getting creative when looking to attract and retain talent
Alberta's labour force grew last year at a rate not seen since the early 1980s as the province's population continued to outpace the rest of Canada.
Yet despite a seemingly deeper labour pool, many employers say they are still facing an uphill battle in their search for top talent -- notably in the skilled trades.
"In Alberta, there is a high demand for skilled labour. We're all looking for the same people," says Kim Carter, vice-president of people and culture at BluEarth Renewables, a Calgary-headquartered producer of renewable wind, solar and hydroelectric power generation services for the commercial industry.
"And when there's only so many people to draw from, it becomes a challenge."
A 2024 outlook survey of Canadian employers by ManpowerGroup found that "persistent talent shortages continue to impede hiring efforts," with 80 per cent reporting they expect to have trouble finding skilled workers to fill openings this year.
Richard Yerema, executive editor at Canada's Top 100 Employers, says Alberta employers are not immune to these shortages.
"Alberta doesn't sit as an island. It's bringing people in for accounting, law, professional services as well in oil and gas. So, it has to pay attention to the same benefits that the big banks in downtown Toronto are offering, or the big accounting firms, to move people across the country," says Yerema.
For BluEarth, which has been named one of Alberta's Top Employers for the past six years, the solution has been two-fold.
"First, we have been going outside of our traditional approach and looking elsewhere," says Carter, pointing to recruiting efforts throughout Canada, the United States and Mexico for positions such as millwrights, electricians, instrumentation technologists and technicians.
"It's something we've considered doing, but we've always been able to find people within Alberta. This year, it was taking longer."
The second part involves pulling back the curtain on BluEarth's value proposition. The 150-person company is less affected by the volatility of commodity prices, with typical power purchase agreements usually 20 to 25 years in length. That creates job certainty, says Carter, which pairs nicely with other benefits such as apprenticeships, mentoring opportunities and leadership development programs.
"In addition, people want to be part of an organization where it has meaning. Transition or renewable energy is very attractive to a large population," says Carter.
At Graham Construction, which has been recognized as one of Alberta's Top Employers for the past 16 years, the company has similarly seen persistent skilled trades shortages in the province. The construction solutions partner is responding by looking around the globe for new talent.
CEO Andy Trewick says that's only part of the solution, though. As boomers retire, he says the focus needs to be on encouraging a new generation to take their place.
"We've got a very experienced workforce that is migrating out of the industry, yet many from this younger generation would rather be in the tech or service industry," he says, pointing additionally to competition from the province's booming film and entertainment sector.
"So, we're trying to create a differentiator; a service offering that other people obviously can't compete with. Something potential employees will find attractive."
Among other things, the employee- owned company has upped the ante on professional development through its in-house Builders Framework program, as well as tuition subsidies and a graduate program as a platform to develop future talent.
"Once you've been with us, we want to show you that there are opportunities to develop and grow through our organization," says Trewick, who has led the Calgary-headquartered company for the past nine years. "A lot of our people start at that grassroots level, but ultimately become senior managers."
Matthew Lindberg, dean of the School of Skilled Trades at the Northern Alberta Institute of Technology (NAIT) in Edmonton, says there is some hope on the horizon. He points to the new Skilled Trades and Apprenticeship Education Act, which provides improved access to apprenticeship positions.
NAIT also offers an Accelerated Trade Entry program, introduced in 2022, that provides support to newcomers and under-represented Albertans interested in apprenticeship training.
And Lindberg points to new trades-based diploma programs at NAIT in plumbing, welding, automotive service and electrical installations technology that are providing learners with alternative pathways into a trades career.
"We've been working very collaboratively with industry partners to help make sure that they've got those resources and that skilled labor in place when they need it," says Lindberg.
These initiatives have helped NAIT secure its title as one of Alberta's Top Employers for the last 13 years. The polytechnic is also working hard to dispel misconceptions around the types of people who go into the trades. Lindberg highlights NAIT's annual Next in Trades free event series that encourages people from all backgrounds and abilities to explore careers in the skilled trades.
"It's about opening up opportunities and pathways for everyone, whether they are just getting started or progressing through their existing career," he says.
– Jamie Zachary
From the official magazine announcing Alberta's Top Employers (2024), co-published with the Calgary Herald and Edmonton Journal on January 30, 2024. Used with permission.