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2009 Agenda (Cont.)
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FRIDAY, NOVEMBER 20, 2009

7:00 — 8:00 am Continental Breakfast
Breakfast sponsored by Homewood Employee Health
8:00 — 8:45 am



Exclusive Breakfast Briefing:
Key Themes for Next Year's Canada’s Top 100 Employers Project
Join the Managing Editor of the Canada’s Top 100 Employers project for this exclusive preview of the key themes and priorities for the 2010 competition. Learn about the key subject areas that will receive more attention by the Top 100 editors next year -- and discover unpublished benchmarking data for all eight key HR areas reviewed. If your organization will be applying to next year's competition, this session is an invaluable opportunity to gain insight on how your organization can put its best foot forward. You'll leave this session with a detailed understanding of how your organization can qualify for next year’s national list or one of the 18 regional and special-interest competition managed through the Canada’s Top 100 Employers project. Questions and answers will follow.
8:45 — 10:00 am




Diversity & Inclusiveness:
Understanding the Concept of "Human Equity"
The economic conditions of the past two years have caused many organizations to take a hard look at all their HR and workforce-related programs. What's remarkable is that diversity and inclusiveness programs at most organizations have come through this period relatively intact. The reason? Employers are gaining a better understanding of the balance-sheet value of their diversity and inclusiveness programs. Besides being the "right thing to do", these initiatives are creating long-term strategic value both in recruitment and on the business side of the ledger. This session is an opportunity to join Canada's leading authority on human equity, diversity and inclusiveness -- and our research partner on the Canada's Best Diversity Employers competition -- for a frank and revealing discussion on why organizations need to do more to promote these values, even when budgets are tight. This session will include two brief case studies from winners of this year's Diversity competition. Session sponsored by BMO Financial Group
10:00 — 10:30 am Refreshment & Networking Break:
"A Taste of Old Québec"
This break provides an opportunity to meet colleagues and organizers of the Canada’s Top 100 Employers project. Features a selection of traditional cheeses, pastries and refreshments inspired by Old Québec, selected by the Fairmont Royal York’s Executive Chef, David Garcelon.
Breakfast sponsored by CGA Ontario
10:30 — 11:30 am


Health Benefits: New Research on the Effects of Workplace Stress
There is a growing body of evidence establishing a direct link between workplace wellbeing and health problems in individual employees. Increasingly, many employers are evaluating in-house workplace wellbeing programs not just for the improvements they make in employees' overall health, but also to stem the rising costs of health benefits and, on the horizon, possible legal liability where serious health problems arise from a lack of workplace wellbeing. This session is an opportunity to hear one of Canada's leading authorities on the emerging field of workplace wellbeing explain the current state of medical research in the area and highlight the most interesting employer initiatives. Includes brief case studies from two winners of this year's Canada's Top 100 Employers competition.
11:30 — 12:15 pm





Integrating Environmental Values Into Your Corporate DNA
A silver lining on the recent economic turmoil is that organizations both large and small have been re-examining ways to reduce their environmental footprint. Reducing waste and cutting pollution doesn't just make economic sense in lean times -- it's imperative if an organization wants to share the same values as its employees and customers. There's tremendous popular interest in employers that are integrating environmental values into their culture and, earlier this year, our Canada's Greenest Employers competition actually received more magazine coverage than our national Top 100 competition. This session is an opportunity to learn first-hand how two employers that made this year's "Greenest" list went about integrating environmental values into their organizations. Questions and answers will follow.
12:15 — 1:30 pm



Special Media Luncheon:
The Changing Editorial Landscape
An important consequence of recent economic events is that Canadians' priorities have changed -- and the stories that media are covering have shifted to reflect these changes. To be sure, there is a new emphasis on stability and security as well as an explosion of interest in topics such as pension plans and other areas that have been affected by the economic climate. But there is a more subtle -- and profound -- change taking place in how working Canadians view their relationship with employers and the proper role of the state, which is reflected in the stories that magazines and newspapers are covering. Subjects like pensions and the government's role in the working relationship are now up for discussion in a way they have not been in more than a generation. What is the progressive HR professional to do? This special luncheon provides an opportunity to meet two thoughtful journalists who covered this year's Canada's Top 100 Employers project and hear their insights on the changing editorial landscape.
  • Tony Meehan, Publisher, Canada's Top 100 Employers (Moderator)
  • Noel Hulsman, Editor, Small Business & Custom Content, The Globe and Mail
  • Todd Humber, Managing Editor, Canadian HR Reporter
1:30 — 2:00 pm


Executive Briefing:
Building Your Employer Brand with Award-Winning Creative
Leading organizations around the world are continuing to build their employer brands through skillful use of creative and other advertising techniques. These employers recruit and retain the best available talent by effectively communicating their status as an employer-of-choice. Join one of Canada’s best-known online recruitment executives as she presents award-winning recruitment advertising creative from around the world and explains Eluta’s role in showcasing the winners of the Canada's Top 100 Employers competition.
2:00 — 3:00 pm


From Twitter to LinkedIn:
Executive Briefing on Social Media & Employer Branding
New technologies are creating opportunities and risks for employers when it comes to extending their employer brand online. Social networking tools like Twitter, LinkedIn, Facebook and Eluta are changing the way people find out about your organization. Progressive employers are using these technologies to attract new people to the organization and retain existing employees by making them more aware of key elements of the employer's brand. But these tools are also causing new concerns for employers, especially in the areas of employee privacy and human rights legislation. This session is a rare opportunity to join one of North America's thought-leaders in the field of social media as he presents an executive-level briefing on how these emerging technologies are changing recruitment and retention for the long term.
3:00 — 3:15 pm Closing Remarks by Conference Co-Chairs
& Special Air France Draw
Join the conference co-chairs for their closing thoughts on this year’s event and a summary of the key themes discussed. Make sure you are on hand for a very special prize draw: one lucky delegate will receive two business-class tickets anywhere in the world where Air France flies!
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